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If there is one thing that is constantly being talked about by people who are putting content on their website, it is whether duplicate content is something that is frowned upon by the search engines. The unfortunate answer to this is, nobody really knows other than the search engines themselves so it is generally conjecture from this point forward. There are some things for you to keep in mind, however, that will help you to govern whether you use unique content on your website or not.

First of all, the definition of duplicate content generally means that you have the same content in several areas on your website. This certainly is something that Google does not like, and they openly admit it. They will not generally turn down your entire website for duplicate content, but they may ignore a good percentage of it. That is why it is important for you to make sure that you do not have too much of this on your website at any given time.

As far as duplicating content from one website to another, that is really up in the air as to whether it hurt you or not. One thing is for certain, Google can only rank one website at the top for a particular webpage, and if you have an identical webpage as somebody else you are competing directly against them. It is a much better idea for you to simply rewrite the content so that it is unique, or provide unique content of your own in order to rank highly for the same keywords.